Jella Hoffmann is the New President of the i-jic Organisation

Jella Hoffmann, CEO of WEMF, was elected as the new President of i-jic (International Association of Joint Industry Committees for Media Research) on 10 May 2023. Since the foundation of i-jic in 2000, WEMF AG für Werbemedienforschung has been a member of this international organization. From its original eight members, i-jic has grown in recent years to 18 members from 14 countries. As market research companies and media groups are increasingly active on a global scale, i-jic provides a platform where European media JICs can exchange information. It contributes to improving the quality of media usage research and promotes transparency.

Jella Hoffmann succeeds Harald Amschler, who served as Chairman of the organisation for the past 15 years. WEMF is proud that with Jella Hoffmann, an extremely experienced media research expert from its own ranks will continue to be responsible for the presidency of i-jic.