MACH Basic

Description

The national readership study is the central basis of WEMF's MACH research system. It provides valid data on reach and user structures at currency level for around 250 press titles (incl. e-paper) and combinations (newspapers and magazines). It thus supports important strategic decisions.

Since publication 2022-2, MACH Basic has been showing key figures on contact and title qualities (CTQs) at individual title level. The data on reading volume, reading duration, number of pick-ups and title loyalty show how readers use their press titles and how strongly they feel connected to them.

The study is published twice a year (spring and autumn)

Benefit advertising market 

• official currency for media planning
• Reach "cRR" (calculated recent readership)
• Information on the composition of the readership of an average issue
• detailed geographical characteristics, personal characteristics (socio-demographics), household characteristics and personal areas of interest
• Intramedia comparison of press titles incl. e-paper (performance comparison according to various criteria)
• authoritative planning tool for decision-making in campaigns

Benefit Media market (or for own press title)

• Official currency for the quantitative evaluation of a title
• Transparency / comparability vis-à-vis advertisers and media agencies
• Information for strategic positioning and marketing
• Knowledge of the number of readers and analysis of readership development over time
• Observation of competitors
• Assessment of potential in existing or new distribution areas
• Derivation of measures in the editorial department (content design) and in the publishing house (product development)