MediaDB

Description

With the media database, the offers of advertising-relevant publications for the Swiss advertising market are made visible, accessible, plannable, calculable and bookable at any time. The media database includes all relevant publication and price information as well as booking and production data of the listed newspapers, magazines and online publications. This makes the publications' offers transparent, clear and comparable. The media houses record their data themselves and thus guarantee content quality and up-to-date information. This source for efficient ad planning includes all key data in one tool. Thus, it is possible to plan the entire process, from analysis to booking. MediaDB is available in three different versions: FREE, STANDARD (for functionalities see price list) and PRO (for professionals). All are accessible via the NEXT>LEVEL data portal.

Benefits for advertising market

• Comprehensive database solution for campaign planning (analysis - calculation - booking)
• Comprehensive, transparent and comparable data for planning (publication / price information)
• Simplified planning of advertising campaigns
• Creation of clear publication and production planning with campaign subjects
• Optimised connectivity with studies and statistics
• Individual notification for booking dates
• Individually definable booking recipient per title
• Calendar with optional planning costs

Benefits for media market (or for own publication)

• Visibility in the advertising market with all relevant publication information (basic information, rate information incl. discounts, contact information, billing information, booking information, technical specifications / printing information)
• Planning capability thanks to listing in the well-established data portal NEXT>LEVEL
• Booking capability thanks to a comprehensive database solution
• Control over the data compiled thanks to an easy-to-use input tool