Organisation
WEMF Association, Board of Directors, Executive Board and Commissions
WEMF is a Joint Industry Committee (JIC). The WEMF Association holds 100 % of the shares and is made up of delegates from the most important industry associations. There are three commissions which advise WEMF and oversee its projects.
WEMF Association
WEMF is a public limited company. As the sole sponsor, the Association holds 100 % of the shares (share capital CHF 1,000,000) of WEMF AG für Werbemedienforschung and, like the latter, pursues a non-profit-making purpose. It elects the Board of Directors of WEMF and is composed of members of the following associations: SCHWEIZER MEDIEN (VSM), MÉDIAS SUISSES, STAMPA SVIZZERA, Schweizer Werbe-Auftraggberverband SWA and Leading Swiss Agencies LSA. The Association's governing body is the Association Assembly.
Board of Directors and Executive Board
The Board of Directors and the Executive Board of WEMF are comprised as follows:
Board of Directors
Marcel Kohler, representative Verband SCHWEIZER MEDIEN, Präsident
Gianluca Bonetti, representative STAMPA SVIZZERA
Michi Frank, representative Verband SCHWEIZER MEDIEN
Roger Harlacher, representative Schweizer Werbe-Auftraggeberverband SWA
Beat Krebs, representative Leading Swiss Agencies (LSA)
Thierry Kunstmann, representative MÉDIAS SUISSES
Roberto Rhiner, representative Verband SCHWEIZER MEDIEN
Alexander Theobald, representative Verband SCHWEIZER MEDIEN
Stefan Wabel, representative Verband SCHWEIZER MEDIEN
Executive Board
Dr. Jella Hoffmann, Chief Executive Officer (CEO)
Marco Bernasconi, Deputy Chief Executive Officer (Deputy CEO)
Dr. Marc Sele, Executive Director of Data and Tools
Extended Executive Board
Roland Achermann, Director of Media Audits
Finn Stein, Director of Research and Development
Mike Weber, Director of Marketing and Sales
Commissions
Three commissions advise WEMF and oversee its projects. They ensure the quality, neutrality and market proximity of WEMF's business activities. The WEMF Board of Directors elects the committee members for a term of three years.
Research Commission (RC)
The Research Commission (RC) advises WEMF on methodological and research-related issues. The RC members are elected ad personam.
Mitja Ruggle, TX Group, President
Prof. Dr. Andreas Fahr, University Freiburg
Caroline Meyer, TX Group
Pamela Pozzi, Neue Zürcher Zeitung AG
Pascal Reist, Ringier AG
Matteo Rezzonico, Rezzonico Editore SA
Michael Selz, Omnicom Media Group Schweiz AG
Andreas Weiss, Publicis Media AG
Monica Zihs, CH Media AG
Finn Stein, WEMF
Sebastian Gull, WEMF, Speaker
Commission for Circulation and Dissemination (KAV)
The Commission for Circulation and Dissemination (KAV) advises WEMF’s Board of Directors on the definition of the content of the regulations for the area of circulation certification. The KAV is comprised of delegates of leading associations in the media and marketing industry. In the event of any objections to decisions made within the framework of the regulations, the KAV acts as the final appeal authority.
Jürg Weber, Verband SCHWEIZER MEDIEN, President
Simone Bianchi, STAMPA SVIZZERA
Thierry Furrer, MÉDIAS SUISSES
Matthias Glauser, Schweizer Werbe-Auftraggeberverband SWA
Yves Golaz, CS Communication Suisse
Manuela Gualeni, Schweizer Werbe-Auftraggeberverband SWA
Pascal Krattinger, Verband SCHWEIZER MEDIEN
Beat Krebs, Leading Swiss Agencies (LSA)
Catherine Purgly, Leading Swiss Agencies (LSA)
Marco Bernasconi, WEMF
Roland Achermann, WEMF, technical consultation
User Commission (UC)
The User Commission (UC) monitors the development of the media and advertising landscape and of commercial advertising media research. It advises the WEMF management on the current needs, suitability and application of the available products and tools used in practice
Roland Ehrler, Schweizer Werbe-Auftraggeberverband (SWA), President
Irène Abt-Durrer, Goldbach Media (Switzerland) AG
Valérie André, Leading Swiss Agencies (LSA)
Moreno Cavaliere (VSRM)
Peter Döbeli, Kommunikation Schweiz (KS)
Oliver Egger, Die Post
Simon Flatt, Schweizer Werbe-Auftraggeberverband (SWA)
Benno Frick, Allianz Schweizer Werbeagenturen (ASW)
Daniel Hammer, MÉDIAS SUISSES
Cumi Karaguelle, Schweizer Werbe-Auftraggeberverband (SWA)
Josi Key, Ringier Advertising
Marianne Läderach, Verband SCHWEIZER MEDIEN (VSM)
Felix Mende, SPR+
Darko Panic, Verband SCHWEIZER MEDIEN (VSM)
Stefanie Hitz, Verband SCHWEIZER MEDIEN (VSM)
Cesare Patella, Leading Swiss Agencies (LSA)
Paolo Placa, Verband SCHWEIZER MEDIEN (VSM)
Sandro Prezzi, Kommunikation Schweiz (KS)
Carolin Stass, Leading Swiss Agencies (LSA)
Marcel Tappeiner, Verband SCHWEIZER MEDIEN (VSM)
Mike Weber, WEMF
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