MACH Total Audience

Description

The intermedia study records not only the readership of the printed edition of a print-based media brand but also that of its online offerings and thus provides information about the cross-media use of a media brand.

The study is published twice a year (spring and autumn).

Benefits for advertising market

• Data with currency character (Print: cRR, Online: Avg. Daily Reach, Avg. Weekly Reach, Avg. Monthly Reach)
• Exclusive and dual users through combination of print and online offers
• Intermedia comparison between originally print-based media brands (print and online offerings)
• Information on the composition of the user base (socio-demographics), household characteristics and personal areas of interest (expected to be available from MACH Total Audience 2023-2).

Benefits for media market

• Valuable information about the exclusive and dual users of their print and online products
• Transparency / comparability vis-à-vis advertising clients and media agencies
• Information for strategic positioning and marketing
• Monitoring of competitors
• Potential in existing or new distribution areas