Better Prediction Initiative

Validation and Optimization of Predictions

Better Prediction Initiative

Better Prediction Initiative

Market initiative creates transparency and contributes to improved online targeting.

Predictions about users are necessary in order to be able to target content or advertising in the digital world as precisely as possible. The Better Prediction Initiative supports publishers, marketers and advertisers in validating and optimizing these predictions. In this way, it creates transparency for the advertising market and helps to target potential customers more effectively.

The BPI's first offering is the Prediction Accuracy Check. Further products will be developed in the future as part of the initiative.

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With online campaigns, there are often difficulties regarding target group planning when it comes to evaluating overall campaign performance. This is where PAC certification comes in and helps provide clarity. It enables us to prove that our advertising is targeted.

Beat Krebs
Chief Activation Officer Omnicom Media Group & Präsident Leading Swiss Agencies LSA
Label BPI