OverviewAdvertisement statistics
The development of advertising volume
Advertisement statistics provide information on the volume of advertising in the Swiss press
Description
The Swiss press advertising statistics provide information on a monthly basis about the development of the advertising volume in Swiss press titles (newspapers, magazines and online publications). WEMF collects the data on behalf of the SCHWEIZER MEDIEN association. The number of advertising pages sold and their value in Swiss francs are reported. The statistics are available to the participating media houses.
Benefits for participating media companies
- Insights into the development of the Swiss press advertising volume over time (page volumes and net advertising sales)
- Benchmarks and performance comparison
- Information on tactical and strategic market development
- Access to historical data collected over the last 30 years
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