IGEM-Digimonitor

Description

The study, published jointly with IGEM (Interessengemeinschaft Elektronische Medien ), provides detailed information on how entertainment and communication devices are used. It surveys the use of video and audio streaming, television, radio, cinema, teletext, virtual reality, smartwatches, adblockers and social media via the individual devices. The IGEM Digimonitor is the only study on this topic which is representative of the population.

Benefits for advertising and media market 

• Representative study of the population aged15 and over in German-speaking / French-speaking Switzerland (from 2021 in Ticino as well)
• Analyses of developments and trends over time (surveyed annually since 2014)
• Insights into the use of entertainment and communication devices (smartphone, tablet, PC, laptop, smart speaker, TV and radio)
• Analysis according to interests
• Detailed evaluation options in the WEMF tool NEXT>LEVEL