OverviewWEMF DOOH Audit
The certification of DOOH campaigns
The Digital Out-of-Home Audit provides an independent proof of play
Description
DOOH certification enables marketers of DOOH advertising space to prove to their customers that a campaign was executed as agreed. For each campaign recorded, the marketer has the option of generating a digital certificate that clearly shows the measured performance values. As part of the audit, the WEMF employs a semi-automated process to check whether the campaign assignment data plausibly matches the playlog data of the ad server and the telemetry data of the controlled screens. In addition, the WEMF carries out random on-site checks on the audited screens.
Benefits for DOOH marketers
- Proof of effective campaign plays and other performance values
- Free access to the WEMF DOOH tool
- Overview of the status of all planned campaigns
- Automatic generation of digital certificates
Prices
Contact DOOH marketer
Downloads (in German)
Product information
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