WEMFacademy

Overview of all webinars

Image Bild Webinar Allgemein

All WEMFacademy webinars are listed on this page. In 2024, a total of six webinars will be held for the different target groups of media companies, agencies, publishers and advertisers. The webinars are free and take place on Zoom. All video recordings and documents from webinars held to date are available in the archives.

Program 2024

27 June 2024: Insights from WEMF data for small publishers Icon/plus_white

Topic
Find out how you, as a publisher with titles without readership figures, can obtain a wide range of insights for processing the reader and advertising market using only the data from circulation certification, circulation statistics and advertising statistics.

Target group
- Small publishers

Date and time
Thursday, 27 June 2024 from 10 a.m. to 10.50 a.m.

Registration form follows

19 September 2024: NEXT>LEVEL Starter Icon/plus_white

Topic
Tips and tricks for NEXT>LEVEL: Get an insight into the functionalities of the data tool at starter level.

Target group
All users of the NEXT>LEVEL data tool:
- Media companies
- marketers
- agencies
- Advertising clients

Date and time
Thursday, 19 September 2024 from 10 a.m. to 10.50 a.m.

Registration form follows

26. September 2024: NEXT>LEVEL en français Icon/plus_white

Thème
Trucs et astuces sur NEXT>LEVEL: obtenez un aperçu des fonctionnalités de l'outil de données au niveau Starter.

Groupe cible
Tous les utilisateurs de l'outil de données NEXT>LEVEL :
- Entreprises de médias
- Commercialisateurs
- Agences
- Annonceurs

Date et heure
Jeudi 26 septembre 2024 de 10h à 10h50.

Le formulaire d'inscription suivra

24 October 2024: NEXT>LEVEL Pro Icon/plus_white

Topic
Tips and tricks for NEXT>LEVEL: Gain an in-depth insight into the functionalities of the data tool at an advanced level.

Target group
All users of the NEXT>LEVEL data tool:
- Media companies
- marketers
- agencies
- Advertising clients

Date and time
Thursday, 24 October 2024 from 10 a.m. to 10.50 a.m.

Registration form follows

28 November 2024: Use of MACH studies in your everyday agency life Icon/plus_white

Topic
Find out how you can use the MACH Values and MACH Strategy studies in your day-to-day agency work.

Target group
Agency employees

Date and time
Thursday, 28 November 2024 from 10 a.m. to 10.50 a.m.

Registration form follows

Archives

21 March 2024 - WEMFacademy for media companies

Recording
Presentations

25 January 2024 - WEMFacademy for specialists in the fields of market research or consumer and market insights of B2C-oriented companies.

Recording
Presentations

30 November 2023 - WEMFacademy for advertising clients
Valuable insights from WEMF studies for advertising clients to optimise market analyses and target group strategies.

Recording

20 September 2023 - WEMFacademy on the NEXT>LEVEL data tool
In-depth insight into the numerous functionalities of NEXT>LEVEL for users from all industries.  

Recording

15 June 2023 - WEMFacademy for media companies and marketers
Insights from the MACH Strategy study for marketing professionals in direct mail, cinema, out-of-home, print, radio, TV and web offerings.

Recording
Presentations

9 March 2023 - WEMFacademy for media companies
Practical applications of MACH studies for reviewing the performance of products and for competitive comparisons of media houses.

Recording
Presentations

Kontakt

Nadine Grunder
Nadine Grunder

Project Manager Marketing Communications

E-Mail+41 43 311 76 54
Sebastian Gull
Sebastian Gull

Project Manager MACH Total Audience and MACH Developments

E-Mail+41 43 311 76 45