Retrospective 2021
Swiss Media Research Day

On Wednesday, 3 November 2021, WEMF hosted the Swiss Media Research Day titled "Gut feeling or data? – Decision-making in an increasingly complex world".
How can the complexity of modern life be reduced in order to make the best possible decisions? How can data support media and advertising professionals in their decision-making? And what value does one's own expertise have? WEMF examined these questions and invited renowned experts, researchers and industry professionals to give their views. It also provided insights into its newly published papers and product innovations.
This media industry event was moderated by Patti Basler in the style of a late-night talk show. It was held at JED in Schlieren and simultaneously broadcast via live stream.
Sponsors and partners
Impressions