Retrospect 2022

Swiss Media Research Day

Rückblick MFT 2022 Content Bild

On Wednesday, 7 September 2022, WEMF hosted the Swiss Media Research Day. The well-established media industry event was titled "Focus on sustainability - missing the target group?" and took place at JED in Schlieren.

For more and more players in the media and advertising market, sustainability is becoming a central element of their positioning and communication. What opportunities and challenges does the sustainability transformation present for companies? And what is the attitude of the Swiss population towards the topic? Does current green marketing miss the mark when it comes to the average target audience? WEMF examined these questions, provided relevant insights from its data and invited renowned experts and industry professionals to give their views. It also provided insights into its newly launched products and those in the pipeline.

This media industry event was moderated by Annina Campell in the style of a late-night talk show and was held at JED in Schlieren.

Impressions

Schweizerischer Medienforschungstag 2022

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