Intersocialmedia-Overview

Description

The Intersocialmedia Overview Switzerland 2023 provides a neutral overview of the use of the 13 largest social media platforms in Switzerland for the first time. It therefore enables the systematic analysis and evaluation of social media strategies.

The Intersocialmedia overview is updated annually and is available free of charge.
The document is only available in German.

Analysed criteria

• Categories (business networks, social networks, video portals, microblogging services, instant messaging services)
• RUS rates (use at least several times a week)
• Socio-demographics (gender / age)
• Further information on the user base, such as gross household income, employment and top 3 interests
• Suitability of the social media platforms in the B2C or B2B sector, as an e-commerce channel to increase product sales, promote interactions or strengthen customer loyalty, etc.
• Use mainly for PGC (Production Generated Content), CGC (Creator Generated Content) or UGC (User Generated Content)

Sources

The data originates from the social media upgrade of the MACH Strategy intermedia study (linking socio-demographic information and consumption data with media usage data) and from an independent panel of experts from the WEMF User Commission and representatives of the IGEM and the IAB.

Order now

To order the Intersocialmedia overview free of charge, please complete this form. You will then receive the PDF by e-mail.