Description

The detailed report provides information on the lifestyles, attitudes and information and consumer behaviour of Swiss customers of watches and jewellery. Special attention is paid to the quality-oriented and luxury-savvy target groups. Socio-demographic characteristics and graphic representations make these target groups tangible. The Watches and Jewellery Industry Report is based on the largest consumer media study in Switzerland and is thus representative for all parts of the country.

Benefits advertising market

• In-depth knowledge of target groups for watches and jewellery (socio-demographics, consumer behaviour and media use)
• Quantitative information on target groups and market potentials
• Optimisation of marketing and media strategy as well as marketing budget
• Potential assessments for products, services, sales channels etc.
• Identification of new market segments and new market opportunities
• Supplementation of internal data sources and market research studies

The documentation on target groups in the luxury segment comprises 60 pages.Die Dokumentation über Zielgruppen im Luxus-Segment umfasst 60 Seiten. 

Price

We will be happy to send you this comprehensive report for a protective fee of CHF 480.–

Data access

Are you interested in the industry report or in further insights for your individual market development? We look forward to hearing from you.