2023
BPI & PAC
Launch of the "Better Prediction Initiative" (BPI) with the first "Prediction Accuracy Check" (PAC)
MACH Total Audience
Launch of the new MACH Total Audience
BPI & PAC
Launch of the "Better Prediction Initiative" (BPI) with the first "Prediction Accuracy Check" (PAC)
MACH Total Audience
Launch of the new MACH Total Audience