1990
MACH research system
Start of the MACH research system
Qualitative media study
Publication of the experimental study "Qualitative Media Study (QMS)" with comparative data on the contact and title qualities of Swiss newspapers and magazines
Media Analysis Executives
The "Media-Analyse Führungskräfte (MAF)" is carried out for the first time in French-speaking Switzerland under the name "Analyse média des dirigeants (AMD)"