Description

The detailed sector analysis provides information on the lifestyles, attitudes as well as the information and consumption behaviour of Swiss health insurance policyholders. Particular attention is paid to the target group of those who switch insurers and those with supplementary insurance. Graphical representations and personas make the insights easy to understand. The Health Insurance Report is based on the largest consumer media study in Switzerland and is therefore representative for all parts of the country.

The latest health insurance report was published in August 2021.

Benefits to advertising market

• In-depth knowledge of the health insurance market (socio-demographics, consumer behaviour, media use and health-related topics)
• Quantitative information on target groups and market potential
• Optimisation of marketing and media strategy as well as marketing budget
• Potential estimates for products, services, sales channels, etc.
• Identification of new market segments and new market opportunities
• Supplement to internal data sources and market research studies

Industry Insight #1

Do you know how well known your health insurance company is and how well known your competitors are at the cantonal level or in different segments of the population?

Industry Insight #2

Do you know who has switched health insurance companies and how this target group prefers to obtain information on health insurance companies or how it rates certain advertising channels?

Industry Insight #3

Do you know how many people are interested in health and nutrition?

The 28-page Health Insurance Report 2021 provides answers to these and many other questions.

Price

We will be happy to send you this comprehensive report for a nominal fee of CHF 480.

Data access

Are you interested in the industry report or in gaining further insights for your individual market development? We look forward to hearing from you without obligation.