Before 248 Days

Better Prediction Initiative

Prediction Accuracy Check

The Prediction Accuracy Check validates and verifies online targeting predictions of a publisher or marketer by comparing them with representative WEMF survey data. An analysis is therefore conducted to determine whether aggregated prediction results, such as socio-demographic distributions, interests, purchase intentions and brand preferences, derived from the current prediction model are congruent with results from WEMF's independent and representative data set.