A quarter of Swiss people consciously eat less meat

Vegetarian and vegan diets are trending. But what is the actual situation among Swiss con-sumers? Who is willing to give up meat and who eats plant-based substitutes? The current issue of MACH Consumer examines this hot topic and provides even more detailed figures on alternative diets. 

Nutrition is a controversial and ubiquitous topic, not only in the media but also in everyday life. In particu-lar, vegetarian and vegan diets are always a topic of conversation. But how do the Swiss really eat? Who eats flexitarian, vegetarian or vegan? Which individuals consume plant-based substitutes and what are the values that they represent?